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How to sell a house that failed to sell

EXPIRED…. “WHY SOME HOUSES DON’T

SELL?

4 important points that will get your house sold!”

If your home has just come off the market and hasn’t sold, don’t be discouraged. The reason it didn’t sell may have nothing to do with your home or the market. In reality, your home may have been one of the more desirable properties for sale. If your listing has expired and you still want results, before you put your home back on the market, take a step back and review your situation.

Question

Where should you begin?

Answer

Start by making a commitment to do what it takes to market your house to get it sold. With the right system, the house sale you want is still well within reach.

Question

Why didn’t your home sell?

Answer

Review your previous selling plan and you’ll discover that an expired listing usually reflects a problem in one or more of these four major areas: 1. Teamwork, 2. Pricing, 3. Condition of your home and, 4. Marketing.

1. Teamwork.

Your home is a major financial investment, and your relationship with your Realtor should be a full partnership where your needs and wishes are heard, and you receive detailed and dependable feedback on the progress of your sale. Your Realtor has a responsibility to source this feedback from the Realtors who have shown your home, and to communicate this to you so together you can make the right decisions about what to do next. How well did this occur the last time you had your home up for sale?

HOT TIP

Every Seller can boost a Property’s Exposure. 1. Make your house easy to show, - consider installing a lock box. 2. Allow showing times that are convenient to buyers. 3. Use a “for Sale” sign where permitted. 4. Create a Good first impression by – depersonalizing furnishings and décor so prospects can visualize themselves in your home; – emphasizing curb appeal. – keeping large pets at a distance.

REMEMBER

The next prospects who visit your home may be your buyers – be ready for them!

2. Pricing.

Did price work for or against you? The “right” price depends on market conditions, competition and the condition of your home. Pricing it too high is as dangerous as pricing it too low, If your home doesn’t compare favourably with others in the price range you’ve set, you won’t be taken seriously by prospects or Realtors. Have you considered using a Realtor who is also an appraiser, such as an MVA (market value appraiser)? I know a good one! You’ll get the facts when you see the statistics. To help you to establish a realistic selling price for your home, ask your Realtor to provide you with an up-to-date competitive market analysis to give you: • A review of comparable homes recently sold or currently for sale. • An idea of how long other homes have been listed, in order to calculate an average time in which a home can sell in today’s market, • A review of homes whose listings have expired, to understand what issues were at play.

Note

There is no mention of how much you paid for your home or it’s improvements. Like any other investment, the market value is determined by what a willing buyer will pay and a willing seller will accept.

3. Condition of Your Home

Show Case Quality! Is your house someone else’s idea of a dream home? When buyers enter are they inspired? Do they think – “Ï love this house!” Remember, the decision to buy a home is based on emotion, not logic. A house in move-in condition invites a sale.

You need to consider.

• Fixing all the little squeaks and cracks. • Keeping it clean for all showings. • Making it uncluttered. • Brightening it up. • What your home shows like from the street, concentrating on outside curb appeal. Plus – Consider taking care of major items, such as having your home painted. Offering an allowance to your prospective buyers, so they can have painting completed is not the same as having done it for them. Now, as they’re trying to imagine what that new paint job will look like, they may also be discounting the price even further because of the less-than-perfect look of those walls.

Remember…

A house that presents well, sells for the best price because it outshines the competition. Ask your Realtor if they can arrange a no- obligation inspection of your home to help you assess the above.

4. Marketing

Marketing your home to Sell. Some questions you should be asking! One of the first steps in your marketing plan involves finding an Realtor who will best represent you. When interviewing Realtors, test and compare their knowledge and ask each to demonstrate how they will market your homes to buyers. We recommend you ask 10 questions.

HOT TIP – Get the best results

To get the best results when selling your home, you need to team up with your Realtor to develop a powerful marketing plan that exposes your property to the widest possible pool of prospective buyers. And Remember… Not all Realtors are the same. The relationship between you and your Realtor can make the difference between selling your home fast, or not selling it at all. Buyers are out there – and they will come!!! Before you put your house back on the market remember: 1. Effective communication is vital between you and your Realtor. 2. Price your home according to market conditions, competition and the condition of your house. 3. Be sure your house is in showcase, buyer ready-condition. 4. Have an innovative marketing plan firmly set in place.